The Tuff Company produces
and exports Thai boxing gear. Our main market is the on-line market. I think E-commerce and the internet
is the new trend of the future and also Thai boxing is becoming
increasingly attractive. The specialist design of our products
showcases Thai culture. This is why we think our customers
order our products. Our main products are everything to do
with Thai boxing, from Thai boxer,
boxing gloves and boxing rings. The purchasing journey starts from when the
customers order the products through the internet. For my company, the internet is the prime basis
and also the backbone of the company. Our business and our model
were built on the internet. We use the internet to go directly
to the customers market,
we use the internet to run the business
as a logistic system and our warehouse system are both on line.
So the internet helps us to have the same
potential as other competitors. The internet helps us to get direct orders
from customers. And so we use these orders
to produce the products. I started using AdWords in 2003
at the same time when my business started. I have to admit, it’s very easy and fast.
In a few hours we can start using it right away. We use so many marketing strategies,
both on-line and off-line marketing. Our on-line marketing is mainly AdWords
and social media. We do sponsorships and also marketing
for the off-line market. To put an ad in AdWords is right
for our purposes. We want to test our main keywords
which we want custom to know and also we want to test the market too
and AdWords is the best way to do this. We use AdWords to test new campaigns, new products and new markets,
so we don’t have to take unnecessary risks. So then we can set our proper budgets,
so we test it first and can see the results right away I hope that in the future, we can expand our ads
base on characteristics of social media.
We can advertise by age or by country to people
who have the same interests and hobbies. After having seen our production process you'll understand why our customers
like our products. AdWords is one of the best tools..
