Taylor vs. Serrano 3 Smashes Viewership Records with Nearly 6 Million Viewers on Netflix

The gloves have come off, and the numbers are in. Katie Taylor and Amanda Serrano just delivered not only one of the most electrifying trilogy fights in women’s boxing history but also a viewership knockout that has the combat sports world buzzing.

When these two warriors stepped into the ring for their third encounter, they didn’t just bring their fists – they brought the eyes of nearly 6 million viewers along for the ride. That’s right, according to data from VideoAmp and Netflix, Taylor-Serrano 3 pulled in approximately 6 million viewers on average throughout the broadcast.

A New Era for Combat Sports Broadcasting

I’ve been covering fights for years, and let me tell you – this is a game-changer. Netflix isn’t just dipping its toes into the combat sports waters; it’s doing a full cannonball splash. And the ripples? They’re reaching our MMA shores in ways nobody anticipated.

This isn’t just about boxing anymore. The streaming giant is establishing itself as a legitimate platform for combat sports, which has huge implications for how we’ll consume MMA content in the future.

Breaking Down the Numbers

The jump from their first meeting to this trilogy capper represents a seismic shift in viewership. It’s a testament not only to the drawing power of these two incredible fighters but also to Netflix’s reach as a platform.

What This Means for MMA

Why should MMA fans care about a boxing match’s viewership? Because the lines between combat sports are blurring more every day. What works for boxing can work for MMA, and these numbers suggest Netflix could become a major player in how we consume fights.

Just imagine your favorite UFC fighters throwing down on the same platform where you binge Stranger Things. The potential audience reach is staggering compared to traditional PPV models.

The Fight That Delivered

If you missed it (and apparently, not many of you did), Taylor and Serrano delivered a contest worthy of those viewership numbers. Their trilogy capper featured the same heart-stopping action that made their first encounter at Madison Square Garden an instant classic.

The technical brilliance of Taylor versus the raw power of Serrano – it’s a contrast in styles that creates magic. And this time, millions more got to witness it without the barrier of a premium sports subscription.

Fan Reactions Across Social Media

The fight didn’t just dominate viewership charts – it took over social media timelines. Twitter (X) exploded with reactions from casual viewers experiencing these fighters for the first time alongside hardcore fans who’ve followed their careers for years.

One particularly striking aspect? The crossover appeal. I noticed viewers who normally wouldn’t watch combat sports getting caught up in the drama and skill on display.

What’s Next for Combat Sports on Streaming?

With numbers like these, you can bet Netflix isn’t done with combat sports. The question becomes: will they make a play for MMA content next? And if so, how might that reshape the competitive landscape currently dominated by ESPN+ and UFC Fight Pass?

The success of Taylor-Serrano 3 proves that combat sports can draw massive audiences on mainstream streaming platforms. That’s leverage the fighters themselves might use in future negotiations, potentially reshaping how athletes are compensated.

Could We See UFC on Netflix?

While it’s purely speculation at this point, these viewership numbers will certainly have Dana White and the UFC brass paying attention. The UFC’s ESPN deal won’t last forever, and with streaming platforms willing to shell out big money for live sports content, the future bidding war could be intense.

Netflix has already shown it can deliver major boxing events to a massive audience. MMA might be the next logical step in their sports strategy.

The Bottom Line

Taylor-Serrano 3 wasn’t just a great fight – it was proof that combat sports can thrive in the streaming era when presented on the right platform. The nearly 6 million viewers who tuned in represent not just boxing fans, but a broader audience that combat sports promoters have been trying to reach for years.

As an MMA fan, you should be excited. This success could pave the way for more accessible, high-quality combat sports content across all disciplines. The future of how we watch fights is changing before our eyes.

What did you think of the fight? And would you like to see major MMA events on Netflix? Drop your thoughts in the comments below!

Source: VideoAmp and Netflix viewership data