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UFC Boss Dana White Takes Bold Gamble: Power Slap Exits Rumble for Prime Video Deal
Dana White is betting big again—and this time, it’s not just in the Octagon.
The UFC CEO just dropped a bombshell announcement that has the combat sports world buzzing: his controversial slap fighting promotion Power Slap is leaving streaming platform Rumble and making the jump to Amazon’s Prime Video service.
From Niche Platform to Mainstream Streaming Giant
I’ve been following Power Slap since its inception, and let me tell you—this move is massive. White has essentially taken his polarizing side project from a relatively niche streaming service to one of the biggest platforms in entertainment. That’s like jumping from the regional circuit straight to a UFC main event.
“We’re taking this thing to another level,” White declared in Monday’s announcement. “The deal with Prime Video puts Power Slap in front of millions of potential new fans.”
The transition marks a significant milestone for the young promotion, which has faced both fierce criticism and growing popularity since its 2022 launch.
Why This Move Makes Sense for White and Power Slap
Let’s break down why this deal could be a game-changer:
| Platform | Estimated Users | Global Reach |
|---|---|---|
| Rumble | ~40 million monthly | Limited international presence |
| Prime Video | 200+ million subscribers | Available in 200+ countries |
The numbers don’t lie. This move instantly multiplies Power Slap’s potential audience by several times over. It’s exactly the kind of aggressive expansion strategy we’ve come to expect from White, who transformed the UFC from a struggling promotion to a multi-billion dollar global powerhouse.
The Controversy Factor
You can’t talk about Power Slap without acknowledging the controversy. Medical experts have questioned the safety of a competition centered around undefended blows to the head. Athletic commissions have been hesitant to sanction events. Even some hardcore fight fans have expressed concerns.
But controversy sells. And Dana White knows this better than anyone.
“People said the same thing about MMA twenty years ago,” White has repeatedly argued. “Now look where we are.”
What This Means for the Future of Slap Fighting
The move to Prime Video legitimizes slap fighting in ways that were unimaginable even a year ago. With Amazon’s marketing muscle and global distribution capabilities, we could be witnessing the birth of combat sports’ next big thing.
Or its biggest flop.
Either way, I wouldn’t bet against Dana White. The man has an uncanny ability to turn controversial combat sports into mainstream entertainment. Remember when John McCain called the early UFC “human cockfighting”? Now it’s a staple on ESPN.
What’s Next for Power Slap?
According to White, the Prime Video deal includes plans for:
- More frequent events (8-10 per year)
- Higher production values
- Increased competitor payouts
- Documentary-style content following competitors
“We’re just getting started,” White promised. “Wait until you see what we’ve got planned for 2024.”
The Bottom Line
Love him or hate him, Dana White continues to push the boundaries of combat sports entertainment. The Power Slap move from Rumble to Prime Video represents another bold gamble from a promoter who’s made his fortune betting on himself.
Will slap fighting become the next big thing in combat sports? Or will it fade away as a bizarre footnote in fighting history?
One thing’s for certain—millions more viewers are about to find out.
What do you think about Power Slap making the jump to Prime Video? Drop your thoughts in the comments below!
Stay tuned for more updates on this developing story as we learn more about the Prime Video deal and upcoming Power Slap events.
